So Pure Cool neutralizes brassy tones*. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.
Features:
Vegan and cruelty-free
Carbon neutral
Free from gluten, silicones, and sulfates
Refillable packaging
Concentrated formula
90% naturally derived

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